E-commerce Fashion Store (UK-based)
The Situation
The client had a Shopify store with high-quality products but was struggling to get consistent online sales. They had attempted running Google Ads campaigns in-house but ran into issues with keyword bidding, tracking, and ad delivery, leading to negative returns on ad spend. They were close to shutting down paid ads entirely, thinking the search channel didn't work for their niche.
Our Action Plan
Conducted a thorough keyword and account audit, identifying that 60% of budget was being wasted on irrelevant informational searches rather than commercial-intent keywords.
Restructured their Shopping campaigns into tightly themed Smart Shopping and Performance Max campaigns, focusing bidding exclusively on high-margin product lines.
Optimized product landing pages to improve mobile load speeds, simplify the checkout process, and introduce trust elements.
A/B tested 15+ ad creatives and copy variations, optimizing bidding algorithms for maximum Return on Ad Spend (ROAS).
The Results
We went from 2-3 orders/week to 8-10. Wish we'd done this sooner.
— Shopify Store Owner, LondonKey Takeaways
- Keyword quality and alignment outweigh sheer traffic volume.
- Landing page experience and checkout friction represent 50% of the campaign success.
- Iterative testing of ad angles is crucial—pre-conceived customer assumptions rarely match bidding data.
What is possible for your business?
If you are running e-commerce Google Ads campaigns without clear, measurable profitability, a free strategy session could save you thousands in wasted click spend.
*Disclaimer: Example case studies represent typical results. Your results will vary depending on your starting baseline, industry competition, and local market size.